Avant Toi / High-quality cashmere and knitwear for women

Avant Toi, founded in 1994 by siblings Fiorella and Mirko Ghignone, represents a fusion of high-quality Italian cashmere design and artistic color innovation. The brand was created to meet the needs of a demanding and ever-changing market and is located within the Liapull Group context.

At the heart of Avant Toi's philosophy is a deep connection between the art world and aesthetic research. Described as an eclectic artist, Mirko Ghignone is particularly dedicated to the evolution of cashmere, combining technical experimentation in manufacturing techniques and materials with absolute innovation in dyeing. A key innovation in this process is the introduction of airbrush coloring, which endows each piece with authenticity and a unique, distinctive character. Through infinite combinations of shades and hues, each creation tells its own story.

The brand strives to constantly distance itself from the conventional rules of knitwear production, giving each piece a sophisticated, unique aspect and an avant-garde spirit. This philosophy aims to create a bridge between the classic concept of sophistication and the charm of old and worn - in complete contrast to the usual conventions of the cashmere world.

Avant Toi manages to transform the true beauty of cashmere and fine Italian knitwear into art. In this unique reality, men's and women's lines merge to create a new dimension defined solely by the wearer. Treatments such as "Destroyed", "Blended" and "Spray-Painted" are just a few of the constantly evolving techniques applied to each garment.

The quality and stability of the products are guaranteed by Liapull's 60 years of experience and the skilled craftsmen who have dedicated their lives to these yarns.